About warriorbabe

WarriorBabe is a women-focused health and fitness company built on strength, education, and empowerment. Through personalized fitness, macro-based nutrition, and mindset coaching, we help women break free from dieting, rebuild trust with their bodies, and create results that last far beyond the scale. Supported by world-class coaching and a powerful community, women don’t just change their bodies—they change their lives.

Co-founded by Nikkiey Stott and Luke Kish, WarriorBabe has grown into a movement serving thousands of women. As the company expanded, Ryan, Chief Operating Officer, and Sarah, Chief People Officer, joined the company as partners, helping lead operations and culture. Together, the WarriorBabe leadership team is united by one mission: helping women reclaim their personal power and feel confident in their skin.

20,000+

Babes Saved

18+

WB Ambassadors

120+

WB Team Members

Lorem ipsum dolor sit amet consectetur. Est egestas volutpat

nisl blandit viverra venenatis massa.

Enim et vitae urna vestibulum enim

lacus. Pellentese viverra lorem

nulla interdum

Since we started in 2016, our

mission has been to transform lives.

Our goal is to empower women

to build strength confidence, and

a body they love at any

stage of life.

Our Vision

to become the ultimate solution for women seeking strength, confidence, and lasting transformation.

To redefine what strength looks like for women — and to become the most trusted source for sustainable transformation at every stage of life.

We envision a world where women stop shrinking themselves, stop chasing quick fixes, and start building strong bodies, confident minds, and lasting health on their own terms.

Customized Workouts

Tailored Macronutrients

Supportive Community

Lifelong Education

2016

The Garage Gym Era

A bold vision started. While working in the ER and training for a pro bodybuilding show, Nikkiey Stott started coaching coworkers out of a garage. This early hands-on experience laid the foundation for what would become a transformative approach to women’s fitness — rooted in strength, science, and empowerment.

2017

Blending Online and In-Person Expertise

As demand grew, Nikkiey evolved into a hybrid model, combining in-person coaching with an online presence. At the time it was called Alpha Female Fitness, soon to evolve into WarriorBabe. This marked the start of delivering expert-level fitness and nutrition strategies on a larger scale, helping more women achieve their goals with proven results.

2018

The Birth of WarriorBabe

The WarriorBabe Blueprint was born, setting a new standard in fitness education. This program empowered women with the tools and knowledge to transform their health for life. The rebrand from Alpha Female Fitness to WarriorBabe signaled the start of a movement, establishing expertise in personalized fitness solutions for women.

2019

Innovation and Experimentation

WarriorBabe solidified its position as a leader in fitness education, testing and refining new programs like the WarriorBabe Revolution to ensure the best client outcomes with unmatched support in the space. Through strategic innovation, the company expanded its reach and impact while maintaining its core commitment to delivering unmatched expertise.

2020

Thriving Through Adversity

As the world faced unprecedented challenges, WarriorBabe stepped up to deliver strength and stability to its growing community. The release of version 2 of the WarriorBabe Blueprint provided women with actionable strategies to stay consistent and healthy, even at home. Weekly live workouts on Instagram fostered connection and motivation, while new products tailored to the pandemic’s unique challenges showcased WarriorBabe’s adaptability. This year solidified the WB Method as an essential resource for women navigating their health journeys, and WarriorBabe became an 8-figure company, further proving its impact and leadership in the fitness industry.

2021

Elevating the Client Experience

This year, WarriorBabe introduced its VIP Coaching Program, providing an elite 1:1 coaching experience based on the WB Method. We started to welcome the best of the best personal trainers to our team. The program expanded the brand’s ability to deliver tailored solutions for women 40+ navigating hormonal changes and life transitions. The Blueprint and Revolution programs were further refined to ensure a cohesive, results-driven experience for every client.

2022

Redefining Fitness Education

The release of WarriorBabe Blueprint version 3 showcased Nikkiey’s commitment to delivering cutting-edge education in fitness and nutrition. The WB Method was integrated into high-quality video content and expanded onto YouTube, growing WarriorBabe’s reach and establishing it as a trusted authority for women over 40.

2023

Breaking Records, Changing Lives

WarriorBabe launched The Macro Hour podcast, bringing the WB Method to a larger audience with expert advice on fitness, nutrition, and mindset. The podcast stayed in the top 10 fitness podcasts within the United States and featured big-name guests like Jordan Syatt, Sal DiStefano, Dr. Stephen Cabral, and other leading experts in the space. The VIP program was revamped to set a new standard for personalized coaching, while our in-house marketing and sales teams elevated their intent to bring WarriorBabe to more women worldwide. This year also saw record-breaking revenue, solidifying WarriorBabe as a leader in the fitness space.

2024

Meet the Leaders

WarriorBabe expanded its leadership presence by introducing the WB Leaders — Co-Founder Nikkiey Stott, alongside Maggie Topham and Andrea Simulis — two highly respected voices in the fitness space. This marked a powerful step forward in amplifying the WarriorBabe mission and creating an even greater impact for women worldwide

2025

Major Growth Milestone

WarriorBabe surpassed 100,000 YouTube subscribers, and The Macro Hour podcast reached over 1 million downloads — a major milestone reflecting the growing impact of the WarriorBabe movement. What began as a mission to educate and empower women through strength and sustainable nutrition has now reached millions, amplifying a message rooted in confidence, resilience, and lasting transformation.